Mailbox versus Inbox by Gmail

When Google launched Inbox by Gmail last week, they released a video for it. In it, “your friends at Gmail” claim they “love” e-mail. They show happy people using their phones and laptops, presumably e-mailing. But let’s face it, hardly anyone smiles when checking their inbox. I have some friends I e-mail with, but most of my personal inbox is filled with newsletters that I can’t really cancel because once in a blue moon they DO seem relevant (but often they’re not). And then there are the order and sign-up confirmations, social notifications and Google Alerts I’ve signed up for. And the personal messages I do get, I usually answer pretty quickly. They’re usually not the ones that get stuck in my inbox.

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