Apple being Apple

  • Wireless EarPods: never ever have my earbuds / headphones stopped working due to anything other than the cable breaking. Wires will have to go at some point. Magic also means an effortless experience of using them and trying them for a few days will tell whether the whole charging thing is manageable. And whether the stereo speakers are good enough to use instead of your headphones in some situations.
    For its price, however, they’d better be pretty decent sound quality too. But at least Apple is trying something new. And you can still buy a 6s if you really want a headphone jack. I don’t really see a problem. You can always buy Android if you truly want to boycot Apple. It will be interesting to see if sales slow down for this model.
  • Mario to iOS. Nintendo realizes how to quickly make cash. If this becomes only 50% of the Go-hype, it means a whole lot of money for them. Shame it’s an endless scroller, but hopefully it captures some of the magic of old-school Mario.
  • iPhone: new camera looks fun to try. Not fun enough to upgrade from a 6s though. Let’s see whether there’ll be any nice new Macs later this year.
  • Still not gonna buy an Apple Watch, even though I really like the fact that I could swim with it. I really want a cheaper fitness tracker though. Currently waiting for the TomTom Touch.

 

Apple tax

Letter from Tim Cook / Apple:

The Commission’s move is unprecedented and it has serious, wide-reaching implications. It is effectively proposing to replace Irish tax laws with a view of what the Commission thinks the law should have been. This would strike a devastating blow to the sovereignty of EU member states over their own tax matters, and to the principle of certainty of law in Europe.

As much as I would like tax laws to properly tax companies (something The Dutch can do better too!), right now tax laws aren’t doing that. And if you make Apple pay for that, you have to make thousands of other companies do the same really. More importantly, this goes to show yet again that the EU isn’t perfect. Either we go all in and let the EU dictate all economic decisions for Europe as a whole (which, mind you, would be very difficult considering all the different countries with different levels of wealth…), or we don’t (which is probably what many people would prefer).

I think it’s weird to retroactively change the tax rules, if that’s what’s happening now. We could make different rules for the future. But is the EU the right body to do that? Do we agree with that?

The thing is, even if we in Europe change the rules, the companies would just move to countries where the rules are better. Companies will always try to find ways to maximize earnings and avoid giving too much of them away. You can’t take that out of companies. What we could try is rebuild our tax system so companies can’t avoid them or pay them in other countries where you can pay less.

Tax reform doesn’t seem to be a particular hot topic yet. Lower taxes, yes. So to be honest, I see world peace happening sooner.

Mailbox versus Inbox by Gmail

When Google launched Inbox by Gmail last week, they released a video for it. In it, “your friends at Gmail” claim they “love” e-mail. They show happy people using their phones and laptops, presumably e-mailing. But let’s face it, hardly anyone smiles when checking their inbox. I have some friends I e-mail with, but most of my personal inbox is filled with newsletters that I can’t really cancel because once in a blue moon they DO seem relevant (but often they’re not). And then there are the order and sign-up confirmations, social notifications and Google Alerts I’ve signed up for. And the personal messages I do get, I usually answer pretty quickly. They’re usually not the ones that get stuck in my inbox.

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